Takeaways From MJBizCon 2022

Cannabis Growers are Technology Early-Adopters

While traditional, open-field agriculture segments were slow to integrate tech-enabled solutions, commercial cannabis growers embraced technology early on. As they look to stand out in a highly competitive market, most are eager to learn how to fine-tune their irrigation and fertigation practices.

Precision irrigation is already a familiar practice embraced by the most serious cannabis cultivators. The benefits that direct water and fertilizer applications, as well as industry-quality lighting, provide in establishing efficient and quality cultivation make Netafim’s solutions a no-brainer.

In fact, the industry counts on a robust implementation of digital farming solutions. But while many already use automated systems in their operations, attendees still had questions. They approached Netafim to inquire about how to utilize their system better, achieve maximum efficiency or receive the support they were waiting to obtain elsewhere. This allowed our experts to dive further into techniques and the care of equipment, highlighting the type of support available not only at the conference but throughout every step of the growing process through Netafim's dedicated customer support team.

The Cannabis Industry is at a Point of Critical Mass

The growth of the cannabis market has been unparalleled since legalization began on a state-by-state basis, and with that growth has come increased competition – and, recently, significant consolidation. As the market matures, there is an increased focus on cutting through the noise and developing high-quality cannabis to remain in business. This becomes particularly important for small and emerging cultivators.

As the industry evolves, only cultivators who can differentiate themselves from their growing list of competitors and invest in the future will succeed long-term. Of course, one of the biggest opportunities will come from precision irrigation, fertigation, and lighting systems. Cannabis cultivators who invest in proven agtech solutions can increase the production of high-quality cannabis and emerge with a profitable business model.

Winning with Cultivators: Ease of Use and Productivity

Right now, cannabis growers are seeking tools and solutions that are easy to use and maximize productivity. While most crops require specialized care, cultivating cannabis is particularly complex.

Cannabis cultivation can be stringent, requiring constant monitoring of temperature, humidity, water levels, and light intensity. Other factors for consideration include the correct balance of nutrients, pH balance, and soil substrate composition. Cultivators don't just want but need to ensure their plants receive the highest care, preferably with solutions that monitor, analyze, and automate their cultivation from start to finish.

The demand for simplifying production through automation, ease of use, and dedicated customer service has never been higher.

Looking Ahead with Netafim USA

The cannabis industry is one of the fastest-growing sectors in the United States, driven by continued legalization and demand for cannabis products. As it evolves from a closed-door sector to a mainstream crop, agronomic techniques, alongside emerging technologies, can transform businesses of varying sizes by improving yield per square foot, increasing efficiency, and reducing labor costs.

At MJBizcon, Netafim USA brought an array of products that were well-received by attendees. Our demonstrations of high-performance grow lighting solutions, precision drip, and digital farming products such as NetaFlex™, Nutrisolve, and NUF® were great introductions to cultivators serious about establishing or furthering their competitive advantage.

When you add in years of scientifically backed agronomic knowledge, Netafim growers are almost certain to emerge as leaders in this fast-developing space.